Most
retailers are now turning to social media to draw shoppers. Back in 2010, Gap gave away 10,000 pairs of
jeans to people who “checked in” at a Gap using Facebook’s new deals
feature. Sometimes the best ways to draw
in shoppers are to give away merchandises and coupons and the best way to
communicate this is through social media such as Facebook and or twitter. Their audiences are geared towards adults in
their twenties to thirties or anyone who likes shopping in general. The following is a link to an interview on how Gap uses social media to enhance their brand. Gap using social media interview.
Kohl’s is another retailer that uses Facebook
in multiple ways to connect with its customers.
The Kohl’s Facebook page serves as a venue for customers to show off
their stylish ideas where users can drag and drop virtual designs into a
gallery. They also offer discounts for
all users as well as cash prizes for the outfits that get the most votes or
likes. Even though Kohl’s Facebook page is primarily about the users, the brand
also uses it as a platform for professional inspiration and as a hub for cause
focused marketing. Their audiences are geared towards families and a one stop
for all from clothing and accessories for infants to the elderly.
Retailers understand the importance of social media because social media have the potential to transform all aspects of their business such as their reputation, communication, outreach, and branding. With social media like Facebook, users can watch videos, comment, and share them with their friends.
Retailers understand the importance of social media because social media have the potential to transform all aspects of their business such as their reputation, communication, outreach, and branding. With social media like Facebook, users can watch videos, comment, and share them with their friends.
